Welcome to Jargon Free…

Posted by Jennifer on September 4, 2008

Chris Brogan over at chrisbrogan.com posted today about thinking outside of the bubble and Ad Week ran a survey that found that marketers are embracing social media but they are wary of investing because the ROI isn’t proven. When I read both those stories it got me to thinking that we tend to fall into two camps - build it and they will come and the more tempered wait and see if it proves a viable approach. This basically boils down to a discussion of vision and commitment. Great leaders have both – vision for the future and belief in the process and those pushing the process forward. I’m not saying the road isn’t messy or littered with failed visions but that road keeps going forward.

In your career, in your business pursuits and in your life are you going to wait to see how it turns out or are you going to look forward?

Jargon Free is my journey forward.